Category Archives: Corporate Social Responsibility

Doing well. Doing Good. How adi Group do it.

Great to be working with adi Group who showcase success stories which demonstrate over £600,000 as a return on investment since last year’s conference. Ninety innovative, focused and energetic leaders of adi Group report back on their 100 Continuous Improvement initiatives which help this successful Midlands company to continue to grow and thrive. As a means of demonstrating their commitment to Corporate Social Responsibility, they donate £500 to the Forest of Hearts to help plant 100 trees in this new charity dedicated to creating sustainable agroforestry (Forest Garden) projects. As if that isn’t enough, by succeeding in a One Team challenge, adi Group commit to donating £1980 to the Helping Little Hearts campaign. All is a day’s fun with EventCow! Well done adi Group!!

Event Cow and adi One team




Event Cow and adi One team 6 Event Cow and adi One team 7


Sustainability team building activities for Eco Events

How fast can you make your own smoothie using only pedal power! Event Cow’s Village Bike is seen here at Wootton Park at an event organised by Trident Hospitality. Now you can hire the bike for your own Eco Event.



Event Cow – team building on the mooove with zero emissions

Event Cow moooves from venue to venue making zero emissions in our all-electric Nissan van. Thanks to the lovely people from Greenwatt and the Warwickshire Rural Electric Vehicle project for helping us to run our team building events with as small a carbon footprint (or tyre tread) as we can.

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What’s going on in CSR?

What’s going on in CSR? Find out on 10th Feb at Stoneleigh Park

Gain new ideas from Caterpillar, adi Group, KPMG, NFU Mutual, Phoenix Group, National Grid and The New Optimist Forum. Book now for a two for one offer.

Discover great ways to build your CSR culture while building passion, productivity and profits. Why not exhibit at the event or become a VIP Sponsor to gain valuable new contacts. This year’s headline sponsor is the innovative and award winning multi-disciplined engineering company adi Group.

This inspiring event brings together both seasoned and new practitioners to share, network, learn and exhibit. Book two places for the price of one.

CSR Showcase 2015

As well as an eclectic mix of talks and interactive workshop style sessions, you will benefit from a complementary exhibition and networking opportunities and a vibrant Q & A panel.

Book two places for the price of one now – or email to pay by invoice.

PS – We will plant a tree in The Forest of Hearts for every place booked and help us to raise up to £500 for Heart Research UK.


UK CSR Showcase 2015 – Tree planting

Helen Cuthill (centre) from KPMG and a team plant trees kindly donated by The Woodland Trust in The Forest of Hearts. Helen, a speaker at the CSR Showcase on 10th February 2015 at Stoneleigh is helping the Forest of Hearts, a charity, to develop its CSR practices in lovely Warwickshire countryside. The CSR Showcase’s headline sponsor is the dynamic adi Group.


The team from the UK CSR Showcase will plant a tree for each delegate who attends this informative and enjoyable event with this great line up of speakers;

James Sopwith, adi Group; Rob Jones, NFU Mutual; Jane Petcher, Caterpillar; Dave Tilley, National Grid; Lucy Symonds, Phoenix Group; Kate Cooper, New Optimists and of course, Helen Cuthill, KPMG

Book two tickets for the price of one at only £199 here.

James Sopwith, Group Sales and Marketing Director at adi Group comments, “adi is delighted to be a headline sponsor of the UK CSR Showcase 2015 and we are pleased to be able to share the adi CSR story at this great event”

For more information about adi Group click here.


Thanks to the tree planting team of Hannah Train, Carole Longden, Helen Cuthill, Rob Hesketh and Chris Dobedoe.

Enjoy more than free blackberries this September with Longden


I am enjoying the fabulous free feast of blackberries in the hedgerows and thought that you may like to benefit from a free place on our next ILM Level 3 Award in Leadership and Management course. This year, Longden is celebrating 21 years as a successful provider of practical qualifications and as part of our commitment to CSR, we want to give something back. So, just email to let me know how you will benefit from attending the 3 day training programme from 30th September – 2nd October at our training centre near to Warwick University. The first five people to respond with a good reason get a free place. To gain the qualification, you just pay £499 + VAT for registration, assessment and certification. How juicy is that? Download the details here ILM Level 3 Award and Certificate in Leadership and Management V2

ILM Award in Leadership and Management

Congratulations to Tracy and Mandy from Relate Coventry who gain the ILM Level 3 Award in Leadership and Management with Longden.

ILM Award in Leadership and Management

Well done to Emma from The NHSIQ who achieves the ILM Level 3 Award in Leadership and Management with Longden

Do you waggle? Come to the woods on 9th September for a treat!

Do you Waggle? Announcing the first UK CSR and Sustainability Showcase – ‘Waggle in the Woods’

UK CSR Showcase Banner

Monday 9th September will see the first ‘UK CSR and Sustainability Showcase – Building your CSR culture’ event taking place at The Heart of England Forest, Great Alne, outside Stratford upon Avon, Warwickshire. Speakers include Paul Tanner from Tata Group, Nigel Holden, The Co-operative Group, Kate Cooper, The New Optimist Forum and Ian Huband from Pubstuff Ltd.  Topics will include the employee engagement, environment and energy management, leadership and ethical supply chains and sustainable products. The one-day event will run from 10am – 4pm and comprises a full conference programme, interactive workshops, complementary exhibition and networking. Download the booking form here.

For those visiting the website – and booking onto the conference at £199 per ticket (excl.VAT),  5 trees will be planted for each person in the ‘Feel-good Wood’ within The Heart of England Forest.  The event, organised by Longden Ltd and Camden 360 Communications has been designed to bring together existing CSR practitioners and SME’s and corporates who want to learn more about CSR as part of a strategy and share best practice. “From the exhibitors to the delegates to the speakers attending, everyone will acknowledge the value of attracting and retaining the best employees, operating in the safest and most environmentally efficient manner, supporting their local communities and causes and conducting business with customers and suppliers in the most ethical and sustainable way possible” said Annette Gann of Camden 360 Communications. “Not only is CSR a no brainer for savvy and responsible business owners, it provides both a strong strategic focus and tangible aspiration as we rebuild a healthy and sustainable economy post-recession.”

Billed as the CSR ‘Waggle in the Woods’ the waggle refers to a dance performed by bees to alert the hive to a source of nectar. “In this case, the ‘nectar’ is the shared learning and experience that the collective speakers and attendees uniquely hold.  Corporate Social Responsibility has moved from a ‘nice to have’ concept to an essential business framework and strategy,” said Carole Longden of Longden Ltd. “The UK CSR and Sustainability Showcase is the ideal environment for business people from all areas of the economy to come together and gather the resources, knowledge and contacts that they need to start building an effective CSR culture for their business”.

To book a place, reserve a stand or to sponsor an aspect of the event, simply email A website, and a linked in group, ‘UK CSR Practitioners Network (Waggle Dancers)’ has also been set up so that participants can connect up with useful contacts in advance of the event.

The Heart of England Forest, which covers 2,000 acres and provides the venue for the CSR and Sustainability Showcase, was established by publisher, poet and Warwickshire landowner, Felix Dennis and is now a registered charity. Currently it is larger than 5 Hyde Parks! The mission of the forest is to plant and preserve a large native forest in the heart of England.

“The Forest is a fantastic environment for families and businesses that are helping to expand its reach by planting trees and preserving the natural habitat for hundreds of diverse insects and wildlife and also for the enjoyment of future generations. Choosing it as the ideal venue and placing it at the centre of our first UK CSR and Sustainability Showcase was a natural choice” said Carole Longden.

–          Ends –

Notes to Editors

  1. 1.   For interviews or for further information – please contact Annette Gann,, or via 07415 864429; Carole Longden –, 07774 424404
  2. The Heart of England Forest Project began in 1995 and is a partnership initiative between Warwickshire landowner, publisher and poet, Felix Dennis, and The Heart of England Forest Ltd., a registered charity. The aim is to create a forest ‘full of air and light’ and  plant and preserve a large native broadleaf forest(currently at 1 million broadleaf trees) in the heart of England.
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